MOST SATISFIED CUSTOMERS
Quality in every aspect
Our customers can be found throughout the Nordic region – from a small village in the north and a coastal town in west to a big city in the south. Every customer project aims to improve everyday life where it’s lived. Every project is also unique since the requirements of our customers differ vastly. Quality always comes first at Peab, in both project execution and the final result.
We are close to our customers and meet their needs with sustainable offers. Quality permeates our work methods and end results. The right expertise in the right place is key to success.
CSI
Stands for Customer Satisfaction Index and measures how satisfied Peab’s customers are.
Target: >75
Outcome 2023: 80
A broad customer base
Peab has a diversified customer base that stretches over our four business areas. Sometimes all four business areas deliver to a customer, sometimes only one business area has a relationship with the customer. The total number of customers is around 14,000.
Revenue in business areas Construction and Civil Engineering comes from construction contract work. Business area Construction builds and renovates everything from homes to schools, hospitals, offices and swimming pool facilities to both private and public customers. Business area Civil Engineering delivers everything from street work and landscaping, operation and maintenance to building roads and other infrastructure primarily to the public sector such as Nordic authorities that oversee roads, railroads and waterways as well as municipalities and local business.
Business area Industry, in turn, generates a large part of its revenue from selling products and transportation services along with machine rentals to construction and civil engineering projects. Customers are mainly Nordic construction and civil engineering companies.
Business area Project Development develops homes, commercial property and public buildings. Customers in housing development projects are private persons that choose to live in the buildings the business area develops while customers in the latter two categories are private and public actors.
The Peab Group’s revenue allotment between the Nordic countries gives an idea of what our customer base looks like. The corresponding division of public and private customers is presented in the adjacent pie chart.
Well spread throughout the Nordic region
Net sales segment reporting, 2023

Increasing share of public sector customers
Net sales segment reporting, 2023
From Peab’s perspective it is essential to collaborate with our customers throughout the entire project, and as early as possible.
From housing to park maintenance
The character of our work varies greatly. Peab is a complete community builder that offers its customers comprehensive solutions, or partial solutions if they prefer. We build everything from housing in various ownership forms and public buildings to maintaining parks and delivering concrete and other input goods to our customers. Our construction contract work during 2023 included building hospitals and senior living, schools, prisons and swimming pool facilities, different kinds of infrastructure projects, operation contracts for road maintenance, and groundwork for both new housing tracts and treatment plants.
Local roots close to customers
It is imperative for a long-term, sustainable relationship that Peab deliver on its obligations to customers. A satisfied customer is a customer that comes back and is vital to our company. Therefore it is crucial that our work in every project is based on the needs of our customers and the local community. A prerequisite for this is our expert and engaged employees, along with good channels to a local supply of input goods, employees and local subcontractors.
Customers are making higher and higher demands on the projects they order. In particular they want a digitalized process from planning to production and that the project is permeated by climate and environment consideration. This can be everything from climate calculations and certifications to practical demands concerning emission reductions and material choices. Above all we see a greater emphasis on how we work to achieve project and sustainability targets, and often success is hinged on close collaboration from an early stage. We consider working together in partnership throughout the entire project a prerequisite for achieving goals and satisfied customers and this development is right in line with our wishes.
Naturally our engaged employees are a vital part of close partnerships, working to build close collaboration at an early stage. Clearly defined processes are also important. For example, we have a function responsible for partnering and collaboration in business area Construction. Its purpose is to sell in Peab’s expertise right from the start of a project and create the circumstances for structured partnership forms where the general contractor, consultants, subcontractors and other key actors ensure the project’s success together. Collaboration is often the catalyst to new solutions and innovation in construction and civil engineering operations and it promotes environmental and climate work.
Before we begin working with a customer we do meticulous studies and investigations into all their requirements and our ability to meet them regarding materials and staffing as well as our capacity to fulfill the sustainability demands. We have a Procurement Council that aids in producing fair and thoroughly processed offers and reducing the level of risk for Peab and our customers.
To monitor our work and our customers’ perception of us we continually measure customer satisfaction through our Customer Satisfaction Index, which is also one of our nine external targets. Find more about the result for 2023 below. In addition, we also monitor a variety of checkpoints such as guarantee and complaint costs.
We choose to carry out construction contracts in partnership so that together we can achieve the right quality, efficient construction and long-term and sustainable management. With Peab we have made the most of each other’s expertise and engagement and successfully completed the project.
Catharina Brandén, Project Manager Specialfastigheter
Good rating from our customers
Our annual customer survey is an important measure of how well we are meeting our customers’ expectations while also indicating where there is room for improvement. The latest Customer Satisfaction Index (CSI) in the autumn of 2023 had over 2,600 responses from customers and added up to 80 (80), which is a continued good result and higher than our target of 75.
The categories that got a higher score were primarily Peab’s price worthiness and planning ability. Our employees had the highest score, a steady 85, which is of course particularly gratifying. Regarding our business areas, Construction and Civil Engineering increased their CSI scores compared to 2022. So now we will continue to collaborate with our customers – and strive for early and close dialogues – for the best possible customer benefit.
Customer Satisfaction Index (CSI)
Target: > 75 (reported annually)
CSI stands for Customer Satisfaction Index and measures how satisfied Peab’s customers are. CSI is a weighted measurement between 0 and 100.